Bushfire Recovery Victoria

Branding

Bushfire Recovery Victoria (BRV) is a state government agency dedicated to coordinating recovery efforts for communities affected by bushfires. The organization plays a critical role in providing support and resources to rebuild lives and infrastructure.

BRV required a comprehensive branding initiative to enhance its communications, ensure consistency across channels, and create a strong, identifiable presence in the community.

My role as the lead designer was pivotal in shaping a brand that reflected BRV’s mission and values.

The conceptual phase focused on aligning the brand identity with BRV’s core values of resilience, support, and collaboration.

Only starting with logo, I developed a consistent brand across Social Media, Print, Email and Internal Staff Material.

Key considerations included:

Brand Identifier: Utilising the logo alongside the freedom to diverge for VicGov branding created a bold brand that stands out from the rest of the government.

Colour Palette: Earth tones and warm hues to evoke a sense of grounding, healing and empathy.

Displayed:

1. 24-page Grant Guideline document

2. Postcard created to hand out to community members needing assistance with post-flood clean-up

3. Navspace campaign

4. Social tile samples

5. Budget infographic

Note: BRV rebranded to Emergency Recovery Victoria in late 2022. View the brand guidelines.

Rebuild Support Service

I led the comprehensive branding and logo design for the Rebuild Support Service, a collaborative initiative between state government and local councils. This project extended the established Bushfire Recovery Victoria (BRV) brand, aiming to reflect the dynamic partnership and the program's unique identity.

To signify the program's fresh and distinctive approach, I introduced bold rose pink into the color palette, differentiating from traditional government branding.

The logo draws inspiration from an evocative art piece symbolising the 2020 bushfires—a hollow home with its frame still standing, representing resilience and hope. By integrating the program name into the logo mark, the design conveys trust and underscores the service's commitment to being an integral part of the recovery process.

The branding was applied across various materials, including fact sheets, forms, flyers, and maps, ensuring a cohesive identity throughout all communications.

This brand was completed in 2021, the ‘Pantone Colour of the Year’ was striking similar in 2023 which demonstrates my ability to forecast trends.